SmartCPM
Spend Less While Setting the Best Payouts for Each Ad Placement
Acreage, a world-known RTB ad network for both advertisers and publishers, is your best partner for real-time bidding supply when it concerns speed, scale and flexibility. Reach the right audience within milliseconds and optimize your budget by using Acreage’s programmatic solutions.
SmartCPM
How SmartCPM helps you cut expenses
The pricing uses the second-price auction logic. After you determine a bidding cap, the algorithm starts competing for traffic within your targeting. Once it estimates the overall competitors’ bids, it will offer the highest payout needed to win the auction without jumping over the initial cap. But you will only pay a bit above the second-highest CPM in the auction
